BMX

The Revo line allows you to get your first taste of the BMX world on a solid and well-designed bike. We took extra care when hand-selecting the components on these bikes to ensure that they could be ridden straight out of the box and are simple to work on and maintain, but also easily upgradeable over time. Despite the low price-point, the Revo is packed full of great features like 25-9 gearing, tapered fork legs, and short/responsive pro-inspired geometry. Building on the Revo 20", the Revo 20" Pro FS adds a 3pc crank upgrade, front brake, and a Salt "AM" cable detangler, making this machine even more dialed than ever before.

The Primer is a serious starter bike at a seriously great price. The Primer Park model with a park specific geometry and an Odyssey Gyro that is connected to a pro-level Odyssey M2 Trigger lever and pre-cut dual lower cables for better braking and easier maintenance. Built around a pro-level geometry in a range of top tube sizes, the Primer is spec’d with quality parts like Odyssey Springfield brakes and Path Pro tires. The 2022 Primer also includes a fully sealed rear cassette hub and proven parts like the Sunday Freeze Stem and an FSA Headset. Shops and riders everywhere know that the Primer is the bike to beat in this price range. Key Features - Park Specific Geometry - Odyssey Gyro G3 - Odyssey Springfield Brakes - Odyssey M2 Trigger Lever - 9t Sealed Cassette Hub - Sunday Freeze Top Load Stem - Sunday Cornerstone Grips - Odyssey Path Pro OEM 2.4" Tires - FSA Headset - KMC S1 Chain

Originally designed back in 2000, the Thrillseeker was a revolutionary concept for that time which really put Wethepeople on the map. Based on the notion of a bike which “fitted” the rider better than what was currently available - the Thrillseeker was one of the first bikes to steer away from the overbuilt aesthetics of the 90’s early 2000’s and instead strive towards a streamlined and more refined bike for transition and ramp riding. That 20 year old concept of a bike with the “perfect fit” transfers seamlessly into the all new revamped Thrillseeker line. Designed around the concept of creating a collection of bikes for the first time and at an unbeatable price, sized up perfectly to suit any rider. One bike, x4 sizes, available in S-XL, the Thrillseeker allows shops, parents and riders to choose a bike perfectly sized to the rider, making those first days in BMX as fun as possible. Carefully spec’d to ensure a lightweight, well priced and easily upgradable bike, the “Thrillseeker” has returned.

The Darko is a solid spec'd, vibrant bike for the new-school street shredder. The frame comes with fully removable brake hardware and the bars use the flangeless Radio XL grips, giving the Darko a sleek and modern look. A fat combo seat and shorter 13.2" chainstays finish off this incredible bike built for the streets.

The Cobalt line combines proven geometry and dialled components giving you the best start out of the gate during your first days racing. The Cobalt line took off so much that we decided to add a PRO size to the line-up allowing more riders to enjoy one of the best entry level race bikes on the market! Fresh out of the box this year with incredible new paint and graphics, you’ll be able to spot a Cobalt on the track very easily. All Cobalt bikes now feature full sealed front hubs and integrated headsets, making them simply unbeatable when comparing price to spec. The Cobalt is one seriously unstoppable machine.

- 6061 aluminum alloy frame with reinforcing gussets at critical points - Steel fork - 24" alloy rims with stainless steel spokes - 24" x 2.30" tires - Single-speed drivetrain with flip-flop rear hub - Three-piece chromoly BMX cranks with 8-spline sealed bearing BB - Black Ops SpecOp custom BMX saddle with anti-slip surface - Black Ops SpecOp BMX handlebar - Rear alloy v-brake with 2-finger lever - Black Ops rear pegs - Black Ops custom 3-piece pad set Suggested Rider Size: - 60-68" / 4'10" - 5'6" WEIGHTS: - Bike Weight: 30 Lbs - Rider Weight Limit: 250 Lbs

The Xenon Expert XL features a full parts overhaul. The mid-tier Xenon line is a game changer with all bikes being Disc-ready allowing you to convert them to a full disc-brake setup with our aftermarket disc brake kit. We spared no details here, from forged disc-ready dropouts with tensioners, our very own aftermarket Oxygen Tires and Clipper Expert Rims, the Xenon is a natural born winner. Now available in both a 19.5" and a 20.5" toptube length.

Our Ceptor 26” cruiser takes our BMX heritage and applies it to a larger 26” wheel, creating the perfect bike to take you from A to B whilst allowing you to shred anything in your path whilst you’re on your way. The BMX-inspired 26-10 gearing is backed up by a RADIO PRO cassette hub as well as sealed bearings throughout. The rubber is taken care of by RADIO Straus 2.3” tires and the rest of the bike is laced together with a healthy dose of SALTPLUS goodies.

Equipped with a SALTPLUS VERTEX Freecoaster and RADIO’s own CNC machined AXIS stem and AXIS guard sprocket, our PRO level machine is a piece of art. The Comrad comes with 4pc bars, SALTPLUS Nylon hub guards and a beautiful paint finish with custom Splatter parts making it perfect for the technical street rider looking for a masterpiece of a bike with no limitations.

As bikelife becomes cemented in popular culture, the demand for bikes designed specifically for younger riders has increased. The recent move to 24” bikes to satisfy the growing demand amongst younger riders has persuaded us to tweak the Medusa 26” and make it more dedicated to smaller statures. The all-new alloy framed Medusa V2 has been designed with a shorter top tube and lower standover height giving it the feel of a 24” BMX, but with larger 26” wheels adding stability during wheelies/combos. To boot we have slackened the head angle a little and dropped the bottom bracket to give it a very similar geometry feel to the 29” AND 27.5” BOMMA. The all-important integral peg mount (first featured on the OW BOMMA) has been added for ease of tricks, strength and reliability. The Medusa V2 now features upgraded Samox cranks with hollow bottom bracket, our new Snakeskin S super-sticky swerve tyres and a new custom set of handlbars, making this by-far the most purpose built wheelie machine in the world for younger riders. Why settle for a repurposed 24” BMX when you can have the real deal?

Here is the Bomma TTO. "The Take over" is the new benchmark 27.5” single speed street-bike for those who demand an all-round performer for combos and traffic work but find the 29” bikes just a little too big. .. With an emphasis on “buy it and ride-it” (no upgrades needed), We took our tried and tested geometry/know-how and packaged it into a lighter stiffer machine. We then wrapped that up in a selection of exciting new colorways to form the basis of your next individual creation. TTO starts life as a lightweight single speed bike, but has been cleverly designed for you to easily switch to gears down-the-line. Simply change-out the rear wheel, rear dropout insert, adding a mech and shifter and you now have a geared bike like BOMMA THRUST. All cable routing is pre-installed and we offer the mech insert as an additional part. Featuring Shimano Hydro (MT200), hollow tech sealed BB, hydro-formed 6061 alloy frame with CNC machined components and peg mounts as standard, SnakeskinS (Sticky) tires and 29” alloy double wall rims. To name but a few of the impressive features.

A bike that has developed quite the following, the Helium Cruiser XL is our 24” workhorse. Taking our aftermarket Helium cruiser frame and injecting it with a full pro parts package, we spared no details here. From forged dropouts to our very own aftermarket Argon PRO Rims to parts from Promax and Tioga, this 24-inch machine is a bike with no limits.

The Xenon PRO features a full spec upgrade and PRO sized geometry. The mid-tier Xenon line is a game changer with all bikes being Disc-ready allowing you to convert them to a full disc-brake setup with our aftermarket disc brake kit. We spared no details here, from forged disc-ready dropouts with tensioners, our very own aftermarket Xenon Stem, Oxygen Tires and Argon PRO Rims, the Xenon is a natural born winner.

Traffic is the new benchmark 27.5” geared street-bike for those who demand an all-round performer for combos and traffic work but find the 29” bikes just a little too big. . With an emphasis on “buy it and ride-it” (no upgrades needed), We took our tried and tested geometry/know-how and packaged it into a lighter stiffer machine. We then wrapped that up in a selection of exciting new colourways to form the basis of your next individual creation. Featuring Microshift 10-speed, Shimano Hydro (MT200), hollow tech sealed BB, hydro-formed 6061 alloy frame with CNC machined components and peg mounts as standard, SnakeskinS (Sticky) tires and 27.5” alloy double wall rims. To name but a few of the impressive features.

Taking key attributes and inspiration from the OW BOMMA, BOMMA THRUST is the new benchmark street-bike for those who demand an all-round performer for combos and traffic work. With an emphasis on “buy it and ride-it” (no upgrades needed), We took our tried and tested geometry/know-how and packaged it into a lighter stiffer machine. We then wrapped that up in a selection of exciting new colourways to form the basis of your next individual creation. Featuring Microshift 10-speed, Shimano Hydro (MT200), hollow tech sealed BB, hydro-formed 6061 alloy frame with CNC machined components and peg mounts as standard, SnakeskinS (Sticky) tires and 29” alloy double wall rims. To name but a few of the impressive features.

Introducing the @oneway_corey signature model OW BOMMA. The culmination of arguably the most respected rider in the world and the most innovative Bikelife brand: Mafiabikes. Featuring Shimano Cues 10 speed, Shimano Hydro (MT200), high engagement rear hub, quad bearing sealed BB, alloy 6061 hydro-formed frame with CNC machined components and peg mounts a standard, bespoke CNC chainring, SnakeskinS (Sticky) tyres and 29” Sunringle aftermarket rims. To name but a few of the amazing features. OW BOMMA is the ultimate out-of-the-box complete bike, built to pro-rider standards. When Corey made the switch to Mafiabikes it was about making a statement. This was going to be the partnership to push bikelife forward. As bike designers, we took this responsibility very seriously. This was an opportunity to make the perfect bike we had been ‘dreaming about and pushing towards’ since 2018. The result is something Corey and Mafia are extremely proud of. A lightweight, fast, hi-spec, purpose-designed combo bike you can pedal all day, hit traffic and swerve out the crate. There is no need for upgrades with our new buy it & ride it philosophy. Every single tiny detail has been carefully considered, tested, designed, redesigned, tweaked, prototyped, tested and considered again. We pulled on 6 years of successes and failures in bikelife, along with 15 years in the bicycle/BMX Industry. If you wanna ride the streets, this is hands down the best bike you can buy. Don’t take our word for it, ask anyone who has ridden the OW Bomma.

The best of the best! The Quartz PRO is our 6-time world championship winning super-lightweight alloy frame with no details spared. We took this frame and draped it in only the very best components creating a full PRO build that anyone would be jealous to own. You’ll find our Solar Carbon fork, Oxygen Tires, Argon Rims, Turbine Hubs and even our new Hydraulic disc brake kit on this masterpiece of a bike. Ready for the track and the podium, we hope you can keep up with the speed that this machine can put out! Now with the all new Quartz Disc frame featuring our new sliding disc dropouts with flat mount brakes and super stealthy cable routing.

A whole new world of fun, the Swamp Master is the first full-suspension complete BMX bike. Inspired by the world of downhill mountain biking, mixed with classic BMX roots and fun, this bike is unique to say the least. Engineered in Cologne, Germany, the Swamp Master is designed for serious downhill shredding while gaining the movement and freedom that a BMX bike offers. Spec’d with a mixture of our own aftermarket BMX components and genuine MTB parts from Kenda and Manitou, the Swamp Master is the first production complete bike of its kind and is set to revolutionize a new chapter in BMX and MTB fusion.